PredictIQ : predictive intelligence that boosts ROI
PredictIQ deciphers your KPIs, detects weak signals and anticipates trends to optimize your budgets.
%
important business decisions are made without reliable predictive data
%
of global advertising spend generates no return on investment.
%
marketing ROI when adjustments are made after the fact rather than in advance
PredictIQ transforms your data into actionable predictive intelligence
PredictIQ: key features
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Multi-channel signal detection
A unified dashboard that monitors micro-variations across all your channels in real time AI detects performance anomalies 45 days before they become critical, with risk and opportunity scoring by channel.
Behavior prediction
PredictIQ suggests new lookalikes and personalized audiences before your competitors discover them, with estimated ROI potential.
Dynamic scenarios
PredictIQ automatically recommends budget transfers between channels/campaigns with optimal timeline and estimated ROI impact.
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Fatigue detection
PredictIQ predicts when to renew your assets and suggests the most promising creative variations based on your history.
Customized alerts
Configurable thresholds for your critical KPIs
Smart seasonal calendar
PredictIQ combines your historical data, market trends and external events (news, competition) to predict peak demand. It generates an optimized campaign calendar with timing and budget recommendations.
What PredictIQ can do for your business :
Multi-channel weak signal detection
Real-time monitoring of your performance on your communication channels.
AI detects micro-variations 45 days before they impact your KPIs, enabling you to adjust your strategies before the competition.
High-value predictive segmentation
Automatic identification of audience segments about to become high performers or decline.
Personalized recommendations to reallocate your budgets to the most promising audiences ahead of your competitors.
Predictive budget optimization
The AI engine anticipates periods of under/over-performance by channel and suggests optimal budget reallocations. Precise alerts on at-risk campaigns with corrective actions to maximize ROI.
