An AI project?
A 3rd way to independent, agile and pragmatic AI

A 3rd way to independent, agile and pragmatic AI

by | February 3, 2025 | Adoption of AI, AI Agents, AI in the Enterprise, OpenAI

The AI landscape has accelerated dramatically since the start of the year, marked by spectacular announcements from the USA and China. But there are other ways forward.

Gorillias embodies this alternative, offering European companies the opportunity to benefit from advances in AI while preserving their independence from American Big Tech or Chinese technology.

The race for technological domination

The $500 billion " Stargate " project launched by the Trump administration testifies to a frantic race for technological domination. Meta/Facebook and Microsoft confirmed new investments in AI for 2025 at $60 billion and $85 billion respectively in their quarterly releases this week.

At the same time, the emergence of DeepSeek, capable of developing high-performance AI at lower cost, is shaking up the ecosystem by opening the door to developments that are far less infrastructure-intensive than those of US Big Techs.

The European challenge

Faced with these giants, Europe seems to be lagging behind in developing an environment conducive to the rapid adoption of AI by businesses. The " European AI Act ", the first part of which comes into force on Sunday, although aimed at regulating the sector and protecting users, could paradoxically hold back investment and innovation initially.

American and Chinese projects are clearly "soft power" tools aimed at establishing their economic leadership and technological domination over the rest of the world. Europe, despite its decision-making and budgetary constraints, must fight back by supporting promising local initiatives such as Lucie AI, despite the communication problems which have triggered a wave of criticism.

There is another, resolutely European path, based on independence, agility and pragmatism.

A European third way

In this context, there is a third way, resolutely European, focused on the independence of technology and content, respect for a balanced ethic between AI and humans, and of course data security for our companies. This approach differs from American and Chinese mega-projects by developing AI applications and AI agents that are more targeted, agile and business-oriented, and perfectly suited to the needs of French or European SMEs and ETIs.

In this respect, Nvidia's announcement, during CES 2025 in Las Vegas, of Project DIGITS, a personal AI supercomputer offering colossal computing power at low cost, goes in the direction of greater democratization of AI opening the way to smaller, more specialized and more relevant AI models(SLM) compared to generic LLM models.

Let's not repeat the same "mistakes" when faced with the hegemony of Google or Meta/Facebook in digital marketing, or Amazon in e-commerce! The time has come for European companies to unite around a common vision of AI: independent, agile and pragmatic. Gorillias is committed to being the trusted partner of SMEs in this crucial digital transformation, offering them high-performance AI tools that are secure and respectful of their values.

To find out how Gorillias can support you to transform your marketing approach or business processes with AI, request a free demo of Gorillias Geniusour Saas solution, or talk to us about your specific AI projects to boost your competitiveness in the coming months!

Click here to to contact us directly.

With Gorillias Genius, enter the era of Generative Marketing.

With Gorillias Genius, enter the era of Generative Marketing.

by | January 31, 2025 | Gorillias , Genius , marketing ai , Saas

Gorillias launches Gorillias Genius, a disruptive AI designed to propel the effectiveness of marketing strategies.

In a world where digital communication has become essential, SMEs and VSEs face a major challenge: how to design and deploy effective marketing campaigns without specific expertise or a substantial budget? With the Genius solution, Gorillias provides an innovative response and concrete solutions.

A unique strategic approach

Unlike the plethora of classic tools already on the market, Gorillias Genius does not just generate content. Its holistic approach begins with a thorough analysis of your market:

  • In-depth competitive analysis
  • Precise segmentation of your audience
  • Identification of untapped opportunities

This strategic phase, often neglected, is nevertheless crucial. It allows you to anchor your campaigns in a detailed understanding of your commercial environment, significantly increasing their chances of success.

What makes Gorillias Genius so different?
3 reasons that set us apart from the competition

1- The power of multi-LLM

Gorillias Genius stands out for its multi-LLM architecture. By using multiple language models, our solution optimizes each step of the creative process. This approach guarantees:

  • A more precise and nuanced analysis
  • More relevant and original content
  • Increased adaptability to the specificities of each sector

2- From strategic to operational

Once the strategic analysis is done, Gorillias Genius takes action:

  • Developing a targeted media plan
  • Generation of adapted textual and visual content
  • Continuous campaign optimization

This smooth transition from strategic to operational is made possible thanks to an intelligent workflow, the result of the founders' expertise in digital marketing.

One of the strengths of this workflow allows the user to specifically define campaign priorities (awareness development, lead generation, customer acquisition). The media plan proposed by the AI adjusts the proposed target and channel priorities based on these priorities. This feature greatly contributes to increasing the ROI of your campaigns.

3- Concrete results for SMEs and VSEs

The impact of generative AI on marketing performance is undeniable. According to a recent study, 67% of marketers are already using AI to accelerate their content production.

With Gorillias Genius, our customers see:

  • A 60% reduction in time spent on campaign design
  • An average increase of 40% in the ROI of their marketing actions
  • A 35% improvement in the relevance of their targeting

A solution adapted to all profiles

Whether you are a freelancer, e-retailer, marketing manager in an SME or communications agency, Gorillias Genius adapts to your specific needs. Our intuitive interface and personalized support allow you to take full advantage of the power of AI, whatever your technical expertise.

Compliance and Ethics

Data security remains a major brake on AI adoption for SMEs and VSEs. To address this fear regularly expressed in all studies, Gorillias Genius has been designed in compliance with the strictest standards of confidentiality and RGPD compliance. We guarantee ethical and transparent use of AI, preserving the trust of your sensitive data.

With Gorillias Genius, give your marketing strategy the boost it needs to accelerate your growth.

process

Let us guide you step by step

From strategic analysis to message creation, Gorillias Genius accompanies you step by step, in a persistent wokflow for performance and ROI. No need to be a digital marketing pro, Gorillias Genius AI has learned and practiced it for you.
Try it now
tdb

Create your campaigns easily

With Gorillias Genius, it's easy to generate campaigns for the whole world, a single country or a local catchment area. Define your lead or customer recruitment objectives, then let AI continuously monitor new opportunities to activate, so you're always more visible and competitive.
Try it now
competitors

Detect your competitors

Let our AI detect and analyze your competitors, and the level of alignment of their activity with that of your company. This is the 1st essential step in building a winning, competitive strategy to achieve your campaign objectives.
try it now
personas

Identify your target audience

Let our AI find your audience for each of them, discovering their profile, interests, conversion potential, and the communication channels best suited to achieving your objectives. That's how you can activate personalized messages.
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opportunities

Explore your opportunities

Detect trends in the most sought-after keywords in your competitive universe. This will make it easier for you to reach intentional audiences, optimize your marketing campaigns and maximize your online visibility.
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media plan

Optimize your budget

See a detailed estimate of the investment required for each persona and channel combination, enabling you to adjust your actions to attract attention, arouse interest, nurture desire and encourage action. This step-by-step approach helps you optimize your marketing spend to maximize your impact.
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message

Generate your messages

Create your organic messages and ads in just a few clicks, optimized according to your objectives, personas, opportunities and distribution channel. Our AI suggests the best hooks and generates the text and visuals that will engage and convert your audiences.
try it now

For a personalized discovery 👉

Book a demo
2025, the year AI takes off in Europe?

2025, the year AI takes off in Europe?

by | January 13, 2025 | Adoption of AI, AI Agents, AI Financing, AI in Business

2024 was the year of AI adoption in business. Will 2025 be the year AI really takes off?

 

Market analysis and adoption trends

In 2024, AI adoption grew exponentially in Europe, with an increase of 32% to reach a penetration rate of 38% in companies. A progression that testifies to a paradigm shift in the perception and use of generative AI.

The European AI market in Europe has reached a valuation close to $50 billion in 2024, signaling a narrowing technology gap with the US.

French startups, in particular, stood out with 17.5% of all generative AI startups in Europe, consolidating its leadership position in the European technology ecosystem.

Impact on productivity and sectoral challenges

Productivity gains

Companies that took the generative AI plunge in 2024 saw their productivity soar. According to a study by PWC, generative AI has increased the productivity of business users by 30 to 40%.

This substantial improvement in operational efficiency particularly benefited the finance, retail and information services sectors, which accounted for over a third of AI investments.

And persistent obstacles

Despite these advances, Europe's generative AI ecosystem faces considerable challenges:
- Funding remains the main obstacle for 48% of European generative AI startups.
- Regulatory constraints and limited access to high-performance computing infrastructures are major obstacles to innovation and competitiveness.

 

Strategic and technological challenges

Investment and competitiveness

The funding gap between European AI startups(European AI startups raised "only" 2.37 billion euros) and their American counterparts such as OpenAI and Anthropic (14.3 billion euros raised) highlights the need for a more aggressive investment strategy to maintain European competitiveness.

Human capital and skills

The shortage of AI talent remains a critical challenge, with 61% of companies citing a lack of digital skills as the main drag on their performance. Sadly, digital transformation still remains unaccomplished on the Old Continent. This situation highlights the urgent need for large-scale training and retraining initiatives.

Computing infrastructures

Access to the computing power needed to develop generative AI is a major strategic challenge, not only in terms of cost, but also in terms of independence and sovereignty.

Nvidia's announcement of " Project Digits", a personal AI supercomputer available at around 3,000 euros, could democratize access to computing resources and accelerate innovation in the field for researchers and developers.

This project has the potential to be a real game-changer for the democratization of AI.

Outlook 2025: the year AI goes from "cool" to "crucial

2025 promises to be a pivotal period for artificial intelligence, with major advances that promise to profoundly transform businesses and society. What are the main trends to watch out for?

Accelerated adoption of generative AI

By 2025, generative AI will have gone from being an experimental tool to a technology widely adopted by businesses.

By 2026, 80% of companies will have integrated APIs or generative AI models into their production environment.

The emergence of multi-agent systems

Multi-agent systems (MAS) will represent a major evolution, moving from simple chatbots to complex, autonomous AI ecosystems.

By 2025, 82% of large companies plan to integrate these agents, which will be able to manage complex tasks independently, optimizing operational processes.

Multimodal AI and advanced personalization

Multimodal AI, capable of simultaneously processing text, image, audio and video, is set to grow significantly. The market for this technology is expected to reach $98.9 billion by 2037.

This evolution will enable unprecedented personalization of user experiences, particularly in e-commerce and services.

Integrating AI into workflows

AI will no longer be an isolated tool, but will be seamlessly integrated into everyday business processes.

25% of companies already using AI will be ready to deploy intelligent agents by the end of 2025, radically transforming workflows and freeing up employees for more strategic tasks.

Massive investments in sight

Global spending on AI solutions is expected to reach $307 billion by 2025. This rapid growth in investment testifies to the strategic importance of AI for companies seeking to remain competitive in an ever-changing technological landscape.

 

In 2025, generative AI, it's now or... now!

2025 will mark a decisive turning point in the adoption and integration of AI, redefining business models, operational processes and human-machine interactions.

Companies that know how to take advantage of these advances will be best positioned to thrive in this new era of artificial intelligence.

Ready to explore the potential of AI for your business? Contact us for a personalized discussion on integrating AI into your strategy.

 

AI agents: a new growth driver for SMEs and VSEs in 2025

AI agents: a new growth driver for SMEs and VSEs in 2025

by | AI in the workplace, AI adoption, AI agents, November 21, 2024

Artificial intelligence is no longer just for big business. AI agents, true intelligent digital assistants, are revolutionizing the daily lives of French SMEs and VSEs.

When we talk about AI, we're mainly talking about Generative AI, which is essentially used to create new digital content (text, images, music, etc.).

What does an AI agent offer compared to generative AI?

In fact, an AI agent is like an intelligent virtual assistant that can act autonomously to accomplish specific tasks and solve problems.

Here are a few key words to explain the main features of an AI agent

  • Specific. Each AI agent is designed with a specific purpose in mind, such as answering questions, managing an agenda, or controlling a system.
  • Autonomous. The AI agent can operate without constant human intervention. It makes its own decisions based on its environment and objectives.
  • Perception. It is able to "perceive" and understand its environment thanks to sensors or interfaces, like a robot that uses cameras to see, or a program that analyzes data.
  • Decision-making. The AI agent can analyze the information it receives and make decisions accordingly.
  • Action. It can act on its environment to achieve its goals, whether by giving responses, moving objects (for a robot), or performing numerical tasks.
  • Learning. Advanced AI agents can learn from experience and improve over time. 

An AI agent can transform your business in many ways.

Here are a few concrete examples of how to take the first steps towards adopting an AI agent.
  • Competitive intelligence. Stay one step ahead of the competition. The AI agent can monitor the market, analyze trends and provide you with synthetic reports on your competitors and your industry.
  • Predictive analysis and decision support. Thanks to its ability to process huge volumes of data, the AI agent provides you with valuable insights to anticipate market trends, optimize your inventory management and fine-tune your marketing strategies.
  • Optimization of internal processes. The AI agent continuously analyzes your processes to identify bottlenecks and suggest improvements. It can also automate complex workflows, boosting your company's overall efficiency.
  • Automation of administrative tasks. The end of essential but unrewarding repetitive tasks. The AI agent can handle data entry, e-mail sorting, stock management and much more. So your employees can concentrate on higher value-added activities. And more motivating!
  • Personalized, responsive customer service. An AI agent can provide 24/7 customer support, answer frequently asked questions instantly, and even personalize interactions based on the customer's history. The result? Increased customer satisfaction and loyalty.
  • Personalized marketing. The end of inefficient mass marketing. The AI agent analyzes your customers' behavior to create ultra-targeted, personalized campaigns, significantly increasing your conversion rates.

Adopting an AI agent represents a real competitive turning point for SMEs and VSEs. It's a powerful lever for standing out in an increasingly competitive market.

How can you integrate an AI agent into your company?

Here are the main steps we recommend to our customers. 

  • Identify your specific needs and the areas where AI can bring the most value.
  • Opt for existing, customizable AI solutions tailored to SMEs/SMBs, rather than developing complex systems in-house.
  • Train your teams in the use of these new tools to ensure smooth adoption.
  • Start with pilot projects to measure benefits before rolling out on a larger scale.
  • Ensure the security and confidentiality of the data processed by the AI agent, in particular by working with AIs whose servers are based in France or Europe.

Integrating an AI agent isn't just a technological investment, it's a real gas pedal of growth and creativity for your company.

By automating time-consuming tasks, optimizing your processes and providing valuable insights to differentiate you from the competition, the AI agent lets you focus on what really matters: strategy, innovation and business development. 

At Gorillias, we're convinced that AI is a formidable growth lever for French SMEs and VSEs. Our expertise enables us to support you in this digital transformation, offering tailor-made solutions adapted to your specific needs, as well as the support to finance your first projects.

Ready to explore the potential of AI agents for your business?

Contact us for a personalized discussion on integrating AI into your strategy. Together, let's bring your "augmented enterprise" to life!

 

How ChatGPT Search aims to transform the digital economy

How ChatGPT Search aims to transform the digital economy

by | November 5, 2024 | marketing ia, Google, OpenAI, Perplexity

The search engine revolution, driven by tools like ChatGPT Search and Perplexity, could well reshape the digital advertising landscape in profound ways, far beyond a simple challenge to Google's dominance.

These AI innovations promise not only to change the way users search for information, but also to radically transform the way advertisers reach their audiences. Here's how...

1. Impact on advertising models 

The arrival of ChatGPT Search, powered by OpenAI's AI, represents an evolution in the way users interact with search engines and, by extension, with advertising:

  1. Conversational advertising: Ads on SearchGPT won't be simple banners or sponsored links. They will be integrated into the conversation, becoming less intrusive and more engaging. This could lead to lower disengagement rates with advertising, increasing the effectiveness of campaigns.
  2. Intent-based targeting With an advanced understanding of user intent, SearchGPT will enable more precise ad targeting. Advertisers will be able to serve ads tailored to each stage of the user's conversion journey, from information search to purchase intent.
  3. Rich media integration Unlike traditional text ads, SearchGPT supports media-rich formats such as images, videos and interactive content, offering a more immersive advertising experience.
  4. Advanced analysis As with Google Ads, SearchGPT will offer advanced analysis tools, but with a new dimension: conversational analysis. Advertisers will have access to deeper insights into how users interact with the platform and ads.

2. Opportunities and challenges for advertisers

  1. Search market diversification: SearchGPT paves the way for market diversification, offering advertisers an alternative to Google. This could reduce dependence on Google Ads and offer lower entry costs for newcomers to the world of online advertising.
  2. Innovative advertising formats: Advertisers will have the opportunity to create ad formats that blend more naturally into the search process, creating a better user experience and greater engagement.
  3. Less ad saturation: For the time being, SearchGPT presents a less saturated ad space, which means less competition for ad spaces and potentially lower ad costs.
  4. More precise targeting: SearchGPT's AI enables context-based targeting, increasing the chances of conversion by aligning ads with users' specific needs at a given moment.
  5. Creative freedom : Advertisers can now use a variety of formats, including rich media, to engage users in a dynamic and visual way, a capability that Google's text ads can't offer.

3. What impact on the advertising ecosystem?

The introduction of ChatGPT Search and similar technologies does more than offer an alternative to Google. They challenge the traditional online advertising model:

  • Reduced value of traditional ads: with immediate, contextual responses, users may click less on sponsored links, reducing the value of traditional ads.
  • Changing monetization models: While Google must protect its ad-based business model, OpenAI and others can experiment with new monetization approaches without the same constraints.
  • Decreased SEO: By providing summaries and answers directly, ChatGPT Search and AI-powered search engines could decrease organic traffic to websites... and not just a little: a potential drop of 25-64% in sessions is projected over time.

Preparing for the era of AI research

Let's weigh this up a little: while the technological revolution is here to stay, the revolution in usage is taking longer and longer.

As a reminder, Google processes 5.9 million search requests every minute, which represents almost 8.5 billion searches per day. By comparison, ChatGPT welcomes 208 million monthly visitors... There's still plenty of room for improvement for the Mountain View firm.

Google itself has already been rolling out its Search Generative Experience (Google SGE) in the US since May 2023.

The ongoing transformation of search and online advertising is not just a threat to Google, but an opportunity for advertisers to reinvent their strategies.

Adapting your advertising efforts to include platforms like ChatGPT Search will be crucial to staying competitive.

To find out more and discover how you can integrate these innovations into your marketing strategy, visit Genius.gorillias.io. It's time to reinvent your advertising approach with AI to create more engaging and effective experiences for your customers.

 

 

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